The Students of Shailesh J. Mehta School of Management were highly obliged to have one of their Alums from the batch of 2008 back in the campus and have an interactive session with them. We are talking about Ms. Soumya Donkada, Brand manager for Dove at Hindustan Unilever who spoke about the profiles which can be pursued in the field of marketing and also how to build a good resume. Apart from this she also gave us examples from her own experience- a journey from Sales profile at ITC to Brand Management at HUL.
She spoke on the importance of working in a Sales profile prior to working in the Marketing. Soumya started off with a sales profile in ITC and then moving on to Brand Management of Fiama Di Wills. The Marketers came to know how the two of the biggest companies in India ITC and HUL differ in their corporate philosophies. Managers at HUL are given a lot of freedom to take decisions as long as good decisions are more than the bad ones, whereas in ITC its the top management who takes major decisions. Also people working in different departments are familiar with each other in ITC which is not the case in HUL.
Resume building was an important topic covered by Soumya. It is very important to have good extra curricular activities to get our CV shortlisted. At least one position of responsibility is required in the profile. Grades are very important for Finance and Consulting profiles. For Marketing profile a decent cgpa supported with good extra curricular activities is required. A good amount of time should be dedicated for Resume building. It is also possible for someone who is placed in B2B marketing to switch to B2C marketing in the future if a right amount of enthusiasm and attitude is shown.
At the end of the session she was presented with a memento. Having seen a live example of the success story one of our Alums,the budding marketers of SJMSOM were intensified in their pursuit of Marketing as a career.
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