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February 2, 2011

The “Marketing ‘K’night” @ Marktrix Club, SJMSOM


The Marktrix club bid farewell to the senior club members with style and a touch of nostalgia as they passed on the baton to the new team. We had Prof. Dinesh Sharma who is our faculty coordinator and Prof. Arti Kalro who is our guide with us at the session. It was an interactive session which would help the new members to take the club to the next level.
Abhishek and Divya opened the session with a brief about the Marktrix club and a small video that showcased the past achievements and events held over the year. Brief snippets of events that our close to all of our hearts- I Quiz, Abhyutthan, Nirvikriti and Continuums, brought enthusiasm amongst the members. 
 What followed was something that was totally unexpected by the seniors. We had certificates of appreciation and excellence for them and also a few awards as tokens for the hard work they had put in the entire year and brought up the standards of the club.
Abhijit,Meghna,Jitesh and Kundan were given the title of the “Marketing Dexters” of SOM for their dedication in various events that the club had conducted over the years.
Nishant got appreciation as the best “e-Marketer” for his superb work in making the Marktrix events visible to the outside world.
Saurabh was awarded the title of “the most Creative Marketer” for his creative campaigns and designs that made sure that our club remains vibrant not only from within but also from outside.
The little awards ceremony was totally unexpected and brought smiles to our seniors’ faces who were otherwise expecting the session to be a normal KT (Knowledge Transfer).
Then Prof. Dinesh Sharma talked to us about the things we must do as a team, some of the things that our seniors had planned but due to various reasons could not put into action. We discussed various issues ranging from club sessions to events to industry research. It was a good interaction wherein everybody poured in their suggestions and concerns as to how to take the club a notch higher. Sir also talked to us about ways in which we could make a collaborative effort to invite more marketing companies to campus. He appreciated and commended the efforts of the previous team in bringing the club to this level.
Prof. Arti Kalro then gave us a few words of encouragement and suggested ways in which we could greatly improve our image and position in terms of a brand. We are extremely lucky to have her on board and be a part of our efforts towards making marketing a big thing in SOM.
The session ended with an air of nostalgia when Swapnil thanked his team members for their support and work and passed the baton to us. The senior team had done a superb job in making our club “ The Most Enthusiastic Club” in SOM. To add to the nostalgia Abhishek recited a few lines that he had written down himself which were apt for the occasion.
It went like
 “हम रोक लेना चाहते हैं मुट्ठी में रेत को,
ये जानकर भी कि,
वक़्त का ये लम्हा,
आखिर में गुज़र जाएगा.."

A photo session followed and post that we proceeded for Dinner at Gul Mohar where a grand buffet was awaiting us. We talked, laughed and discussed things over dinner and bonded in a way that we had never done before.
The seniors felt it was a farewell but we call it just a “Marketing ‘ K’night”. The name itself suggests the enthusiasm of the marketers of SOM. It was a party to thank the Marketing Knights of SOM 11 that they had done a fantabulous job and we would carry forward the name and the fame of the club and make it known as the most enthusiastic club in not only SOM but in the entire B School circle.

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