Zeitgeist@Marketing Continuum
‘Cars are probably the most symbolic of all consumer goods. They are not about getting from Point A to Point B. Rather they are about who we want to be and where we want to go. Cars are about our own personal piece of the good life, a visible embodiment of the Indian dream. And that is what the Scorpio is – an aspiration, an object of desire, a possession that says “This is who I believe I am” - Anand Mahindra, Vice-Chairman & Managing Director, Mahindra & Mahindra Ltd.
Zeitgeist captured the essence of Scorpio, a brand that exudes style, thrill, power and panache, that resonates with Indians because, in so many ways, it represents the evolving India. Zeitgeist received a tremendous response from all of you: future strategists, innovators - and hopefully - passionate crusaders, who will drive transformation and steer India to greater heights.
Entries received for the Zeitgeist contest, reflect enormous research, hard work and imagination. The ideas are inspired and original, several of them bring a smile to your face, and each video was distinct and different from the others. And though we enjoyed them all, it was definitely an effort to pick out winners – a tribute to your creativity.
Every one of you has contributed to the success of Zeitgeist; and Congratulations to all of you for that. We hope you will continue to fuel your passion in all your future endeavours !
Scorpio Team
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