We all aspire to take our institution to the leaders position , but have you ever thought what it takes to sustain MARKET LEADERSHIP. How does this THEORY OF COMPETITION work .
We at the Marketing club invite your take on Sustained Market leadership .
Should one go for competition killing strategy or should it be product innovation or should one work towards increased usage in the market or something else that only you can see. Test your strategy at the case study competition MARKETLEADER'S QUAGMIRE with the stalwarts and if you have the midas touch then you can walk away with certificates .
Find the case attached in your mails.Hit the reply button with your team details , each team can have upto 3 people.Send in your Presentations by 23rd March to the same id and the best teams will present their case to the panel. The date of the finals will be communicated soon.
NOTE : Feel free to get back to me in case you have any issues at abhijit.jain@iitb.ac.in
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